You Should Outsource Your Marketing.
Nov 28, 22
There, we said it. Sure, you can run and grow a successful business with an in-house marketing team. But is that always the right way to go? Maybe not. There are definite benefits to outsourcing your marketing, or at least part of it, to a trusted agency that can offer the necessary expertise for reaching and exceeding your goals without taking on the responsibility for an in-house department. A nimble and experienced agency can provide exactly what you need when you need it.
Here's what we mean by that.
Your agency can be your entire marketing team. Did you even know you could outsource all your marketing? Bolder & Co. Creative Studios has hired the best of the best in nearly every category of marketing from strategy to copywriting and graphic design, social media to email marketing, and analytics to project management. We are masters of implementation. When you hire us, be assured that every word of copy and every design we create will help you reach and exceed the results you want.
Why are we so confident? Because we’ve done it. We’ve found success for our clients in all industries from healthcare to commercial construction, staffing and recruiting to industrial design, hospitality to higher education, and lots of others in between. When we work with you, our team members become experts in fields they often know nothing about at the start of our engagement. You can be certain that we’ll change and adapt right alongside you so that our work stays fresh and always on point.
Yup. An agency can supplement your team too. We know the amount of work it takes to create and implement a successful marketing plan. It’s not unusual for an in-house team to need extra hands on deck for a big, upcoming campaign. Have a gap in your expertise? Fill the hole with one of our experts to bring your game to the next level. Have a marketing manager who’s great at creating strategy but terrible at graphic design? We can help. Have an amazing designer who can’t write a complete sentence? We can help there too. Our team members will serve as an extension of your in-house team, managing only the parts where your team needs extra support.
Our flexibility is our strength. Decide to hire a CMO months into our relationship? Great, let’s change things up so we can supplement your in-house team, make sure they’re up to speed, and never lose a beat hitting those KPIs and driving extraordinary ROI.
New blood, fresh energy. No matter whether you use an agency to its full extent or to fill in the gaps, there’s always benefit to bringing in new ideas and new knowledge from outside experts that can help bolster the great work your team is already doing. At an agency, it’s our job to stay on top of marketing trends, understand the latest and greatest strategies, and share our expertise with your team. Marketing is what we do. It’s what we love. We thrive on bringing that knowledge to our customers.
Did you know Bolder doesn’t require contracts? There’s no financial risk when you work with Bolder. We use monthly retainers over contracts, so you’re never stuck with something that doesn’t work. Think about that. That’s how confident we are in the quality of our work and level of commitment. You don’t like what we do? You can let us go, no questions asked, no long-term investment tied up in contracts and lost. The same can’t be said for the effort and money needed to hire the right CMO, the right support team. You don’t like the new guy running your in-house team? It’s a process to get out of that, not to mention a lot of money. And here’s a fact: We’ve never lost a retainer client to another agency.
We understand that there’s never a one-size-fits-all when it comes to marketing. Every organization has different needs, different capacities, and different expertise. Think of our team as a chameleon able to seamlessly integrate within your marketing team to fill in the gaps or even manage your total program. We can help you grow in directions you can only now imagine.