Predictable, Repeatable, Scalable: Success in Marketing
Let’s be honest, your business plan is only as good as your marketing plan. Seriously, your marketing strategy is your access to the right audience, the right messaging and look to engage that audience, and the right channels to reach that same audience. If it isn’t up to snuff, your business will struggle to meet its full potential.
At Bolder Creative & Co, it’s our aim to deliver you a strong, strategically sound marketing strategy that satisfies your target audience, past and potential customers, and if appropriate, investors. How do we do that?
We have a marketing philosophy we rely on no matter whom we are working with, what size they are, what industry they’re in, or what their business goals may be. Each and every time we create a marketing plan, we ensure that the strategy is predictable, repeatable, and scalable. If it isn’t, what’s the point?
Let’s dive into the three key characteristics your marketing plan should have:
- It needs to be predictable. A business should know, with reasonable accuracy, how much marketing they need to perform in order to hit their annual sales goal. Predictable marketing should be an equation.Start with your sales goal. How many contracts do you need? How much growth do you want to see? What other key metrics are you hoping to hit? Once you have that number you can work backwards using simple math to figure out your goals for each stage of your marketing strategy from brand awareness to qualified leads to end results. This diagram shows you exactly what needs to happen at every stage, based on your desired outcome:
- Make it repeatable. A successful marketing campaign should never be an anomaly. It should have the ability to be repeated year after year.You don’t want to constantly be starting your marketing campaigns from square one, which is time-consuming and wastes money faster than a teenager with a credit card. Instead, create a plan and systems that you can use again and again, no matter how much your business grows.
- It must be scalable. It needs to work at 1M, 10M, and 100M. If it doesn’t, it isn’t scalable. Bolder is unrivaled at scaling business, so when you work with us, you’ll start to understand firsthand why this is a key consideration. If your marketing plan isn’t scalable, it’s not repeatable and that leaves you back a square one, wasting time and money.
When you work with Bolder, you don’t have to worry about all this stuff. That’s why you hire us. Our rock-solid team will take care of all the predicting, repeating, and scaling that needs to be done to form a comprehensive marketing strategy and then work with you to implement it consistently. We want your organization to exceed the expected results year after year. By creating a marketing strategy that follows our advice above, you’ll save time, money, and stress, allowing you to focus on what matters most: running your business.