Pencil Bison Ranch, a premier bison ranching operation located in the Midwest, is a dream-turned-reality for its health-conscious young owners, high school sweethearts Jeb and Megan Pencil. PBR exists to bring an all-natural and ethically-treated bison farm back to life once again in the beautiful countryside of the Pencils’ very own hometown—Urbana, Ohio.
Lacking a brand identity, having inherited an outdated website from the previous owner, and looking for a team of creatives to develop and share their story with the world, they reached out to Bolder & Co. Creative Studios. We, of course, eagerly accepted the charge and went to work building a great brand.