The Pipeline Problem
You can never have enough opportunities.
67% of every dollar we ever earned came from someone we already knew.
Your number probably looks the same. One person can only know so many people, and your best salesperson holds maybe thirty real relationships.
When he's buried in a proposal, nobody is building the next opportunity. Nine months later the pipeline is thin and nobody can say why.
Worried about next year's number?
It's what we fix.
Your Buyers Are Waiting
Where everybody is fighting.
Every competitor you have is spending money on the same 3% of buyers searching right now.
Meanwhile, 37% of your market knows they'll need you and hasn't started looking. That group is twelve times bigger, and almost nobody is talking to them.
What's even more startling? By the time a company starts looking, the race has already begun. Private companies don't post RFPs. If you're not on the bid list, the invitation never reaches you.
Unmissable works both groups. The 3% find you everywhere they search. The 37% know your name before they ever start.
The Four Pillars
We POINT so you can do what you do best: HUNT.
You name the companies you want. We make sure they know your name.
Two pillars catch the 3% already looking: paid search, and search visibility across Google, Bing, and every AI assistant. There's no page three on ChatGPT.
Two pillars reach the 37% nobody talks to: your dream list, and individually penned cards to every decision maker on it, followed by emails that land after your name already means something.
Run separately, those are four line items. Run together for thirteen months at the same people, they're a system.
We Have To Go Back
Sometimes you have to go back to move forward.
Look around your office. Somebody's card is sitting on a desk right now.
You kept it because it said congratulations, or happy birthday, or thank you. Somebody took the time.
Every decision maker on your dream list gets that four times a year, with your business card inside.
The card sits on their desk for a month. Then your email arrives, and your name already means something. That's why it gets opened.
The Command Center
Every card. Every email. Every reply.
Most companies keep their pipeline in a spreadsheet one person maintains.
Yours lives in a dashboard your team works out of. Warm and hot sit apart, and hot means somebody replied, called, or filled out a form.
Tuesday morning, you log in. Four people responded this week. You call them, and they already know your name.
At month thirteen, the entire warmed list belongs to you.
ONE SYSTEM DRIVES NEW LEVELS OF PIPELINE
Everything below is in the program. Thirteen months. One price.
Dream list build
Decision maker research
Contact verification
Individually penned cards
Pen-addressed envelopes
Your business cards enclosed
Personalized email sequences
Reply reporting
Paid search on Google
Paid search on Bing
Brand protection
Google Business Profile
Search engine optimization
AI answer visibility (AEO / GEO)
New monthly content
Website audit
LinkedIn rewrite for your sender
Live dashboard
Account exclusivity
Warmed list handoff at month 13
The Crescendo
Quarterly strategy sessions
WE’D RATHER BE ONE COMPANY’S SHOT OF
WHISKEY THAN EVERYONE’S CUP OF TEA.
We mean that literally. When a client hands us their dream accounts, we lock them. Nobody else in their market gets those companies through us, for the full term.
Because you can't mass produce a relationship. The whole point is being the one company they know. If we built that for you and your competitor at the same time, we'd be building it for neither.
One shot of whiskey per market. Whoever signs first gets it.
Reach out and you'll hear from Mark directly.
Ken Kowalski
Creative Director