Manufacture the most success for your project
Brand Marketing & Strategy Design
Leading the Way
As a marketing agency, you know you’re getting the job done when your client tells you to pause outreach efforts because they can’t keep up with the leads you’re generating.
That’s exactly what we heard from Staub Manufacturing Solutions, a nationally recognized metal fabrication company out of Dayton, Ohio. Sibling founders, Steve Staub and Sandy Keplinger, came to Bolder & Co. at the beginning of 2022 when the global supply chain was in chaos from pandemic-related issues that disrupted and delayed many of the workflows and projects for manufacturers. Staub knew their services were still reliable and that they could help get businesses back on track, but many of the traditional forms of marketing Staub had always relied on—in-person networking and tradeshows—had been shut down. They needed different ways to find and approach new clients.
Focus On the Right Channel
Our digital marketing team started with a combination of Google Ads that targeted high-value keywords and Account-Based Marketing (ABM) with tailored messaging that addressed head-on the challenges Staub knew the market was struggling with. Within 6 months, interest in Staub’s services was so high, they asked us to pause their campaigns because they’d received so many leads, their sales team was overloaded.
- In the first six months of using ABM messaging, Staub received
more than 200 positive replies, many turning into meetings and
- In only five months, Google Ads drove more than 4,200 people to
Staub’s website and garnered more than 47,000 impressions
- In the first six months of using ABM messaging, Staub received more than 200 positive replies, many turning into meetings and work opportunities.
- In only five months, Google Ads drove more than 4,200 people to Staub’s website and garnered more than 47,000 impressions on Google.
Bolder Creative worked hard to understand our business and our goals and put together a wildly effective marketing strategy that delivered the results we needed. They captured the attention of many hard-to-reach potential customers and have moved our sales efforts years ahead in just a matter of months.”
We won’t even pretend to be the agency for any/every business. However, if you are an investor or growth-minded business owner, then we probably should chat!
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