The Mid-Ohio Beer Fest was born out of one local restaurant owner’s desire to give back.
When Grant Glesser, longtime Bolder client and owner of Lincoln & Main Gastropub, asked us to help promote his fundraising event, we were all ears.
Bolder & Co. signed on as an official corporate sponsor and helped brand the fest, providing Lincoln & Main with a logo, online marketing material, and more! The resulting Mid-Ohio Beer Fest brand was a reflection of Urbana itself: friendly and unique with a timeless charm.
“What Bolder really did was give the event a personality. We needed that driving force if we wanted the fundraiser to resonate with anyone.”
— Grant Glessner, Owner of Lincoln & Main —
The Mid-Ohio Beer Fest comprised fourteen hours, eight breweries, four bands and one Buckeye football game. All fest proceeds were to benefit two charities: Megan’s Miles and the Juvenile Diabetes Foundation. The more exposure the event got, the greater the turnout would be and the higher the donation potential. That’s where we came in. After an outstanding first-year launch, Lincoln & Main will be holding the event on an annual basis. Bolder & Co. is thankful for the opportunity to be involved a great cause and we’re excited to continue growing the Mid-Ohio Beer Fest brand in the years to come.
