For over thirty years, Midwest Express, Inc., a subsidiary of Honda Logistics North America, has provided world-class logistics and consolidation center experience. When MEI came to us they were facing a variety of challenges consisting of recruiting and retaining quality employees, an outdated website, and a lackluster Associate morale.
As a direct result of our consulting, design, and strategy efforts, MEI created a cascading energy internally and encouraged brand loyalty by becoming a better place to work. MEI’s qualities and passion for transparency and authenticity, combined with Bolder’s needs-specific marketing tactics, brought to life one of the greatest brand narratives to define the global logistics industry.