Yes–879%
Growth within
6 months of launch
Bolder & Co. partnered with VNDLY, a tech innovator, to create a strategic brand that elevated its market position. Shortly after launch, the company achieved an extraordinary 875% growth through its sale, showcasing the transformative power of intentional branding.
The Scope
Brand Strategy & Market Position
Brand Guidelines
Corporate ID
Website
Sales Collateral
Disrupting Giants: Crafting a Bold Brand for VNDLY to Compete and Thrive in VMS
In an industry long-dominated by giant, 20+-year-old companies like SAP Fieldglass, VNDLY—just four years in business—was a complete newcomer to the vendor management software (VMS) space. Their founders set their sights on making a product that was elegantly simple and offered a transparent environment where companies, their extended workforce, and vendors had a digital home in which to collaborate.


Bolder Creative’s rebranding of VNDLY was nothing short of transformative. Within less than a year, we went from a promising tech company to a $452M acquisition. Their ability to align our brand with market demands and position us as an industry leader made all the difference. If you’re looking for a partner who can deliver real, measurable results, look no further.

$452 MILLION 11 MONTHS AFTER RE-BRANDING
Starting with message strategy and branding elements, we reimagined the VNDLY brand as a living expression of their product’s key differentiators. The result was a brand essence that was friendly yet confident, simple yet powerful—all grounded in the company’s dedicated, customer-driven mission. With focus, determination and a lot of video meetings, Bolder worked lockstep with the VNDLY team to ensure all milestones were achieved and a shiny new website was launched, ready to support the company’s aggressive sales objectives.
We won’t even pretend to be the agency for any/every business. However, if you are an investor or growth-minded business owner, then we probably should chat!
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