With nearly 20 years under their belt, Atlanticon is a master of their craft when it comes to creative healthcare IT services and out-of-the-box solutions. Atlanticon, however, found themselves at a crossroads: they possessed a business model that was relevant and successful, yet they were trapped in the body of a brand that wasn’t keeping up.
Atlanticon needed an instillation of pride, a sense of excitement, and a jolt of confidence infused into their brand. Bolder & Co. was able to provide Atlanticon with a big idea: inject raw, unbridled energy and excitement into the organization from the inside, and it would revolutionize the way their business was perceived on the outside.
We recognized an opportunity to reinvent the Atlanticon brand and give them a polished and professional image to suit their experience and longevity within the healthcare IT industry, while also paying tribute to their extensive roots and caliber of experience and expertise.
“With a fresh, modern rebrand, renewed focus, and sense of urgency, Atlanticon’s confidence and vigor have skyrocketed, leaving their team feeling more capable.”
We provided Atlanticon with a carefully curated brand narrative and a brand refresh, as well as a variety of other projects designed to provide them with a new look, feel and message. In addition to a logo redesign, we also developed a strong brand narrative, revitalized the website, and redesigned their internal marketing materials. With a fresh, modern rebrand, renewed focus, and sense of urgency, Atlanticon’s confidence and vigor have skyrocketed, leaving their team feeling more capable. As a result, they are moving full speed ahead, newly positioned as one of the leading authorities in healthcare IT services.