Brand Questionnaire - Bolder & Co. Creative Studios - Complete Branding, Marketing Strategy & Sales Growth

Brand Questionnaire

In order for us to do our part in properly building or building upon your brand, we need to understand your brand’s roots.

So sit down, grab a cup of coffee, and please answer these questions for your business to the best of your ability.

And then watch as the magic happens.

Your Information

First & Last Name*

Phone

Email*

Business Name

Business Address

Current Website (if applicable)

Your Business

Tell us about your business, including a brief history, if applicable.

Describe your product and/or services.

Why do you do what you do? What makes it meaningful?

What is your vision for your business moving forward?

Your Competitors

Who are your main competitors?

What sets you apart from them?

Who in your industry “gets it right” when it comes to branding/marketing? Why?

Your Marketplace

What problem does your product/service solve?

Describe your ideal customer. Do they live in a particular geographic area? Do they tend toward a certain gender or age, is there income level to consider, what do
they value? etc.

Who are your secondary customers?

Where do your target customers learn about or get exposure products/services like yours? (i.e. digital ads, tradeshows, word of mouth, etc.)

What ways to you currently or intend to reach potential customers? (i.e. cold calling, direct mail, special events, etc.)

Your Essence

If your brand were a car, what would it be? A performer, who would it be? Tell us why.

What colors best reflect your company and why? (These will not necessarily be your business colors.)

What other supporting traits would you like to share
with us?

Your Brand Attributes

Tell us why.

Your Business’ Style

*illustrative birds and graphic concept created by Jefferson Pascual

Your Logo

If you currently have a logo, it’s worth noting that keeping the logo as-is with no changes can make it more challenging to get renewed attention from your target audience. Whereas a refreshing or transforming logo is one of the best ways to help people understand there’s something new and different about your organization they should pay attention to.
Keep, evolve, transform: please let us know how you’d like
us to proceed.
No changes to current logoEvolve the current logoCreate new logo with a nod to the oldCreate a whole new logo

Your Inspiration

Your SWOT Analysis

A SWOT Analysis can help you think about the strengths you possess, weaknesses you’re experiencing, opportunities not yet realized, and potential threats in your way. Please fill this out as detailed as you see fit.

Strengths:

Weaknesses:

Opportunities:

Threats:

Thank you for submitting your brand questionnaire.

When you partner with us, you’re working with a studio that is different from the rest—a company that is deeply committed to understanding your brand’s unique personality.

This is a critical step; in fact, this is quite possibly the most critical step in the process.

Cheers to you and we’ll be in touch soon!