Whether you're thinking of selling your business or are just about to put it on the market, one of the most important investments you can make is in shoring up your brand.
Why? Think of it this way: you wouldn't put a house up for sale without replacing the old shag carpet and fixing the leaky faucet. The same goes for a brand that looks dated, whose messaging is confusing or inconsistent.
Companies that present themselves professionally, clearly, and dynamically will always command a higher selling price than those that don't, regardless of whether the product and service is solid.
