PPC & Digital Ad Specialist
Bolder & Co. is looking for a new PPC & Digital Ad Specialist to join our team. Are YOU a good fit?
WHO WE ARE
Bolder & Co. Creative Studios helps clients reach ambitious revenue and customer engagement goals by producing the highest caliber brand development and design combined with data-smart marketing. The studio was borne out of an entrepreneurial spirit that is striving to hit the reset button on corporate America. We are looking for like-minded entrepreneurial creatives that want a bit more out of life – to do meaningful work, have fun in the process, and get paid what they are truly worth.
We love our clients and they love us. This isn’t a culture of complacency. We can’t use folks that have no real appreciation for creativity, have no sense of urgency, are crippled by self-doubt, and are unable to recognize style if it would sit on their lap and wiggle.
Heck, do a bit of soul-searching. If that’s you, do us both a favor and don’t waste your time applying. We are looking for something specific – a creative partner that is willing to roll up his/her sleeves, leave their ego at the door, and wow the socks off of the clients of our clients.
Again and again.
OUR VISION
Be Bolder.
We choose to be uninhibited by traditional thinking. We are fiercely loyal, committed to building rich and meaningful connections, and deeply dedicated to helping one another live better lives by offering opportunities to grow and make bold choices.
OUR MISSION
Clients for life.
We take pride in producing the highest quality work from day 1 through day 1000 and beyond. We change and adapt right along with our clients so that our work stays fresh and always on point. As a fully engaged partner, we point out opportunities and raise our hands when we have concerns. In this way, we invest ourselves in our clients’ success and longevity.
THE BOLDER CULTURE
More than just coworkers, the people at Bolder are a crew, providing each other with the tools to succeed, opportunities to stretch, space to be ourselves, and laughter…lots of laughter. We admire each other, challenge each other, and genuinely like each other.
OUR CORE VALUES
We are real, showing up as our honest selves without pretense or pretentiousness.
We are candid even if it means having uncomfortable conversations.
We are passionate as we live optimistically and dive headfirst into challenges.
We are invested in each other, recognizing that “we” is a better, more satisfying way to work than “I”, and that the most important part of our culture is that we care about each other.
We are excellence-driven, bringing our A-game for every client and being proactive in tackling their needs.
We are invested, taking personal ownership in and holding ourselves accountable for the studio’s success.
We are continually learning on our own and from each other, about our respective craft and the world around us, believing that enriching our minds is how we live our best lives.
VALUE PROPOSITION
You haven’t met an agency like Bolder & Co.
- Completely flexible work environment. Tell us how (and how much) you want to work… just be consistent and produce the results our clients expect
- Unique studio with equal parts brand creation, marketing strategy, and business acumen
- Truly full-service for all things branding & marketing
- Strategic creative work informed by data, market insights, and psychology
- Deep experience across all industries
- A seasoned, real, easy-to-work-with team
OUR LONG-TERM COMPETITIVE ADVANTAGE IS THAT WE HAVE CLARITY ABOUT WHO WE ARE AND HOW WE BEST SERVE OUR CLIENTS
It’s the kind of self-awareness and knowledge that comes from experience as well as careful navigation and understanding of complex relationships. We’ve carried forward time-tested best practices and shed the approaches that don’t serve us or our clients well. But that doesn’t mean we’re not continually inviting and applying new lessons.
As a team, Bolder is efficient, effective, and darned good at producing the highest caliber strategic marketing and creative work.
RESPONSIBILITIES
- Strong understanding of all client business goals and objectives as it relates to paid advertising
- Proactively provides ongoing campaign optimizations and opportunities for growth based on data-driven insights and industry updates
- Collaborates with internal team for overall strategy alignment
- Define campaign budgets, align on campaign goals, and ensure adherence to paid optimization principles
- Understanding of landing page conversion tracking and optimization, including the use of dedicated landing pages within campaigns
- Monitors paid search trends, best practices, and techniques to keep up to date on paid marketing knowledge and to recommend campaign changes
- Develops estimates, budgets, and strategies for client campaign and new business opportunities
- Prepares and presents weekly and monthly campaign reporting for clients and internal teams
- Oversees the financial aspect of paid ads – vendor invoices, client billing, and record management
QUALIFICATIONS
- Extensive experience in paid campaign management
- Deep PPC and paid ad experience (social, etc): keyword bid optimization, ad copy optimization, and landing page optimization
- Thorough understanding of digital marketing best practices and platforms and interest to keep up to date on the PPC industry and trends
- Ability to create reports, track budget, and clearly communicate results with both the internal team and clients
- Team player with a positive attitude
- Organized multitasker with good time-management skills
- Critical thinking and problem-solving skills
- Have strong attention to detail and excellent interpersonal skills
- Preferred degree in Communications, Marketing, Business, New Media or Public Relations
Sound like a tribe with your kind of vibe?? Email your resume and portfolio to [email protected]
We are an equal opportunity employer